Mark Cuban’s recent post is extremely thought provoking and, as an avid Kindle fan/user since its launch, I believe he’s onto something for the content business. I’m saving the link here for future reference.

A friend of mine from my very own Burley, Idaho, Biff Hutchison, just won the Professional Big Air competition at the Pogopalooza in Pittsburg. I’m thrilled for him.

When Paul Allen offerred to let the first 10 entrepreneurs who contact him to run a survey on his 50 million users, I took him up on it and decided to gauge the publics awareness of pogo as a sport.

Here are the results (I’m thinking these stats will look very different over the next year as I see this sport taking off).

I’ll post the final after all 1000 responses come in…

  What do you know about pogo as an extreme sport?   (1215 responses)   September 2nd, 2009

I want a FlyBar or other stunt pogo stick 1%
I’ve heard of Pogopalooza 4%
I know some punk kids who do tricks on pogo sticks 4%
I don’t know anything about pogo as a sport 90%
I have a family member who wants or has a pogo stick for stunts 2%

 

Here’s a plug for FamilyLink (thanks for the survey Paul!)…

 If your business would like to run a targeted survey with our 50 million users, please contact info@admazing.com. We can provide hundreds of thousands of responses in a very short time period with demographic targeting.

If you’ve logged into Facebook recently or have seen this webcast, you know a new Facebook home page design and status updates on Pages are coming this week. The new homepage is centered around sorting information from people important to you — family (I’d be nervous if I were We’re Related on this one as this level of integration might render them a lot less relevant), coworkers, friends and public figures (new home page tour). The new page design allows page owners to communicate to their fans via news feeds.

AllFacebook.com represents the new change with the following graphic.

You are at the center, viewing the information you want. We are already working on great ideas for integrating these features into our new Facebook application, Status King (as status updates are now more central to Facebook, there are real benefits for Status King) and our future application, MemoryPress. I want to mention a couple things on both here.

Immediate Status King Changes

Appropriately, the text prompting status updates is becoming “What’s on your mind?” rather than “What are you doing right now?” I suspect this is to reflect the way people are sharing links, information, insights, jokes and more via their status updates. Our hot new Status Tees will need to have an option to include the new phrase.

MemoryPress

MemoryPress fans know that we’re planning to bring MemoryPress to Facebook. Used for years for retirements, weddings, anniversaries, etc., we’re anticipating some great ways for MemoryPress to leverage the new segregation of friends, family, coworkers and public figures on the home page, because that’s the way our books have naturally organized themselves over the years.

We’re excited for how these changes will roll over into the API and what developers can do with the Facebook platform.

I’ve spent a lot of time on Facebook recently because my family and I launched an app that helps you find a funny Facebook status for your friend feed and then print the most clever Facebook statuses onto a T-Shirt.

Although some think social media is worthless for business,  we opted to create a business that lives inside the culture of Facebook rather than try to capitalize on poor-performing ads I’m viewing constantly on the right side of Facebook. The visitor loyalty rates are astounding and the T-Shirt sales growing, and so it seems that you can make money with social media.

While spending this time on Facebook, I’ve noticed changes in the right ads that have made me sick about the state of our nation. Our debt, our “future money” disquised as government bailout money “from Obama” has crowded out all real innovation and commerce on the ads. This screenshot only captures two of the three ads on the page that were ALL take-advantage-of-the-bailout ads. It also sports a status about the bailout. Oh, Amerika…what has happened? Where is your honor, self-respect and personal responsibility for living beyond your means? (the “k” is intentional, think immigrant)

Bailout Hits Social Media

If we only understood how costly those Facebook ads will be to our country.

Last week, as my blood boiled when I thought of the freedoms we might loose as a result of the $700 billion transfer of power to the secretary of the treasury, I found myself reading articles, trying to understand what was happening, learning whether I could make a difference. It felt like a worthwhile thing to do, after all, the future of our country was on the line.

Then I read Seth Godin’s post on looking for an opportunity to do less, which hit home for me. I decided to write and call my senators and representatives and then forget about the housing crisis. Stop reading the articles. Stop wasting my time on something I had no power over.

Instead, I spend my time on our company and my family.

In a conversation with a good friend, he spoke of how wonderful a time this is to start a company. As the job market softens it will be easier to attract good talent to your team. He recently spoke with a technical leader in a large organization. Their research suggests that their ability to hire new programmers is going to surge in two months, not because they will have more resources, but because people will be looking for the work. He also commented that competition is so worried about their our cashflow problems and margin pressure that you have a chance to really grow if you dig in and work.

It’s a marvelous time to build a business, attract talent, stay lean and provide value to society.

So, the only reading I will be doing is studying the previous financial crashes historically to understand where is the best direction to steer our business. Did you know that the movie business thrived during the Great Depression? People needed an escape during difficult times…so they went to the movies. There are silver linings on the darkest of clouds. I thank Seth for reminding me to look at mine.

Hope.

That’s what President Uchtdorf called it today. Just saying that word makes me feel better.

After a Personal Management class at the University of Scouting that I took my 11 year old scouts to last Saturday, I asked the instructor (who works for a local bank) how he advises the people in his bank when the dollar is loosing so much value and Bernanke dropped the interest rate again to help the stock market.

He said, “when I have little old grandmother’s who were getting 5 percent interest on their life savings coming into the bank and finding out that they get 2 percent, I’m not a very popular guy right now. These folks were barely making it as it was.”

Imagine that. Hard-working Americans who aren’t free-riding on the government, who’ve saved, who are now in their later years…and they’re savings are vanishing through their fingers. All so that we can shore up against the consequences of bad decisions by the Federal Reserve Board in the past. I couldn’t have painted a better picture how irresponsible policies to “stimulate the economy” hurt the poor.

This banker friend of mine, said, “2008 may be one of the most difficult years we’ve seen in a long time.” I fear he is correct and now wouldn’t be surprised if Bernanke does it again.

Well, I always knew they would and they’ve finally done it. Amazon has really stepped up to duplicate our friends at Lulu – it’s called Create Space and they’re going head to head. I created an account and it felt like I was on LuLu.com with different colors. DVDs, CDs, books and near identical offerings as LuLu.

Unlike LuLu, they’re even offering the ISBN numbers and submission services for free.

SelfPublishing.com has a good article analyzing the move. The article is focused on Author House buying iUniverse, but that news isn’t nearly as interesting as his discussion on Amazon’s move. Author House is just the link between the old world and the new, and, as far as I can see, their subsidy publishing business model has a limited shelf-life and reach. The do-it-yourself model will overshadow subsidy publishing as tools become better and the authors more technically savvy. I’m interested in seeing how Lulu approaches this new challenge coming from Amazon.

The weakness I see in the Create Space site is the lack of community tools for content creators to help each other. This is one of LuLu’s strengths. I suspect that Amazon considers the showcase a traffic driver to the website and that the rest of the community will be built around their books in their Amazon.com store. Still, there is a need for the community to help in the creation process when it’s expected to be do-it-yourself. That or the company needs to charge for doing the service like Author House does.

Amazon, generally, does well with their products…it’ll be fun to see how this self publishing space plays out.

Income per CPM – Monetizing Traffic

Filed Under Business Ideas, Resources, Principles, etc., Search Engine Marketing | Comments Off on Income per CPM – Monetizing Traffic

How much can a website earn from 1000 page views (CPM)? It appears that it varies between $1 and $44 depending on how well you’ve learned to do it.

Seths Blog Before you spend a lot of time and money on a logo

Filed Under Business Ideas, Resources, Principles, etc., Technology | Comments Off on Seths Blog Before you spend a lot of time and money on a logo

Seth, a great solution is www.LogoWorks.com, which helped create a logo for D & H for $260. Not a lot of time, not a lot of money, but a professional logo.

Provo, A Great Place to Start a Business

Filed Under Business Ideas, Resources, Principles, etc., Utah Real Estate | Comments Off on Provo, A Great Place to Start a Business

Provo’s a great place for a startup, writes business week. I agree.

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