I lost my kindle during the summer and found it a few weeks back in my couch. I had sat on it and I’m sure that the pressure is what damaged it.

Today, after hearing all the Kindle announcements, I thought to call Amazon and see if I was still on warranty. I called them at 12:59pm and by 1:02pm I was off the phone with a tracking number, my replacement Kindle on the way.

With that kind of customer service, I’m reminded of friends who’ve tried to replace their iPhone screen with Apple (same service with iPad). Nothing but complaints.

Now that people weigh Kindle Fire against the Apple iPad, customer service will increasingly become part of the war. And right now, Amazon is definitely winning that battle.