I really like what Bob Young is doing with LuLu. It’s an innovative print on demand company. It really opens doors for authors to share their works on a small scale before heading to the offset press. They explicitly call themselves a technology company and NOT a publishing company.

The idea is picking up momentum. I’m seeing many companies popping up with publish on demand businesses. Some of them are rip off companies luring authors who think they’ll get some marketing out of it (they do print books, but they can’t get a book to succeed through their efforts). Others are legitimate

Print on demand has really begun to interest me as we’ve developed our popular Unforgettable Biography giving people a powerful way to write a biography online.

It’s a perfect time to be alive. Even as we developed the product, hard bound books on a small scale became available in Utah and we were one of the company’s first clients.


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