How can one add value to a career or industry in an economy where things and values change so quickly?
1. Showing love, or sharing your intangibles for the benefit of others, makes you valuable in our rapidly changing world!
2. Intangibles are your knowledge, network and compassion.
Knowledge and understanding of the world around us through good books makes us walking libraries. We become valuable in many settings and accross multiple companies.
People matter more than corporations. Corporations used to be a stronghold but folks change jobs so many times in life today that corporations are no longer a stronghold. Relationships transcend organizations. They become a stronghold.
Nice guys don’t finish last. They rule!
Although Love Is the Killer App focuses on building one’s career, I think it teaches a principle similar to one Paul tries to teach the Corinthians in the New Testament:
24 Let no man seek his own, but every man another’s wealth.
Of course, Paul is speaking of things of a person’s salvation rather than their career:
33 Even as I please all men in all things, not seeking mine own profit, but the profit of many, that they may be saved.
However, I think the two are closely interrelated.
I’m posting these to try to get search engines to find some new content on FamilyLearn.
Public Library of Family Histories
Narrative Of The Life Of Frederick Douglass, An American Slave
Online Family Tree
Make a Family Tree
Google Hacks: 100 Industrial-Strength Tips & Tools
I enjoyed this book but it had no overriding theme except finding better ways to extract info from the world’s largest search engine.
Some searches I’d never used:
* (wildcard for words)
1. Why Don’t Most Small Businesses Work?
2. How do you make them work?
1a. People work IN their business rather than ON their business mostly as Technicians and as a result their businesses cannot grow.
1b. Most small businesses do not make it past Infancy and even fewer past adolescence and those that make it to maturity do so because they do things differently.
2a. People who work ON their business make their business work for them rather than work for the business.
2b. A business succeeds by balancing the Technician, Manager and Entreprenuer in each of us and balance comes naturally when we envision and work towards a Turnkey business – otherwise known as the Business Development process.
- The E-Myth is that Americans think that small business are started by Entreprenuers even though most Small Business are started by technicians, people thinking that they can run a business because they have a skill, they can do something.
- The businesses don’t work because when the owner finds him/herself balancing the Managerial (order based on the past), Entreprenuerial (forsight and planning for the future) and Technical (Doing what needs to be done in the present) aspects of the business, the technician in them usually wins out. They get caught up in doing, doing until they become a slave to their business and can never move the business into maturity, usually dying in infancy or maybe adolescence.
This book was written to be an example of application as it follows the “All About Pies” experience of a friend. “All About Pies” is a business that grew, tried to move from infancy to adolescence and then fell back. The owner learns from Gerber principles that get her excited about working on her business rather than working in it.
Entreprenuers who succeed do so because they have an insatiable desire to know and get it right. This nation needs a new group of entreprenuers who don’t allow a curtain to fall between themselves and the world. We need to see ourselves as who we really are. We are usually the problem. But if we find the courage to lift the curtain and really engage the world, we will grow and adapt to the world as well as make our business work for our primary aim in life.
When I read Linked: How Everything Is Connected to Everything Else and What It Means, I felt strongly that I am to work towards being a “connector” or a “hub,” one who brings people and organizations together. I’m beginning to look at my life differently after reading this book.
How is everything connected to everything else?
What does it mean for science, business and everyday life?
The Nature of Networks
Barabasi, a physicist, discovered that networks use logarithmic distribution, highly-linked nodes grow faster, and networks undergo phase transitions.
- Logarithmic Distribution: Instead of random distribution or bell curve distributions, the distribution of links in a network is determined by logarithmic power laws. If you remember log tables from math, log numbers increase by powers of ten. 2 is ten times larger than 1, 3 is 100 times larger than 1, and so on. This means some nodes have all the links and most nodes only have a few links.
Earthquakes are measured by log numbers: A magnitude 2.0 is ten times more severe than a magnitude 1.0, a 3.0 is 100 times stronger, and so on.
On the web, the top websites have ten times more links than the next set, 100 times more links than the third set, and 1,000 times more links than the fourth set. Google’s Page Ranking technology is based on log distribution. A website with Google PageRank 5 (PR5) is ten times bigger than a website with PR4, 100x a PR3, 1,000X a PR2, and 10,000X a PR1 website.
This means the third link at Google is only going to get 1/1,000th the number of visits compared to #1. If you continue down the list, it’s extremely unlikely that #25 will get any traffic at all. This works with practically everything on websites: a few pages of a website get most of the visits, most of the searches are based on a few keywords, and so on. They are all based on log number distributions.
For example, if you are using Google Adwords for advertising, then you must bid enough to be in the top three positions. Lower than that, you will get very little traffic.
- Big Nodes Grow Faster: As new nodes enter the network, they are more likely to link to highly-linked nodes than low-link nodes, because the highly-linked nodes are easier to reach, because they are highly linked. This feedback loop gives preference to the large nodes. Namely, the rich get richer. Networks grow according to the 80/20 rule. Barabasi calls this “preferential linking.”
- Networks undergo phase transition. This means that when a critical threshold (the tipping point) is crossed, the all of the nodes undergo a phase transition and starts acting as a single entity. The property of the network is shared among all nodes in the network. For example, when you boil water, the water acts like ordinary water as it heats up. But at some point, all of the water suddenly starts to boil. There is no “low temperature boiling” or localized boiling. In terms of web markets, there can be a number of dotcoms that are selling dogfood, and at first, the various websites will be different. But when the market niche crosses a certain size, a few of the dotcoms become very large (the 20%) and the remainder (80%) stay same. But they all take on the properties of the group: they all adapt the same general standards.
- Companies that pursue a “business is war” model will be at a self-inflicted disadvantage. They create few links, newcomers don’t link to them, business cycle downturns leave them stranded, and so on.
- Companies that embed themselves into the social network of an industry by creating lots of contacts (links) to other companies, suppliers, industry magazines, customers, government, and workers will grow, because the node with the most links will get more links. At some point, the industry (the network) will undergo a phase transition from “just a bunch of separate companies” into an industry. The core companies become institutionalized and they own the industry. Their internal standards become the industry’s standard. Pareto’s 80/20 Rule applies and the 20% will get 80% of the revenues. Due to the law of preferential linking, newcomers will be effectively locked out of the industry.
Barabasi feels like Networks will be the central science of the 21st century.
I just purchased Love Is the Killer App: How to Win Business and Influence Friends and I’ve noticed many good books to read that are not listed in Tim Sanders’ appendix. I’m going to list them here so that I remember to read them:
The Love Cat Way
- The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company
- Information Masters: Secrets of the Customer Race
- Net Gain: Expanding Markets Through Virtual Communities
- Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That’s Changing the Game of Business
- Customers.Com : How to Create a Profitable Business Strategy for the Internet and Beyond
- Customer Capitalism: The New Business Model of Increasing Returns in New Market Spaces
- The Innovator’s Dilemma
- eBrands: Building an Internet Business at Breakneck Speed
- The Tipping Point: How Little Things Can Make a Big Difference
- The Anatomy of Buzz: How to Create Word-Of-Mouth Marketing
- Getting into Your Customer’s Head: The Eight Roles of Customer-Focused Selling
- Leading the Revolution: How to Thrive in Turbulent Times by Making Innovation a Way of Life
- The Art of Happiness: A Handbook for Living
- Toward a Psychology of Being (An Insight Book)
- Who Moved My Cheese?
- Built to Last
The 4 steps of Application:
- Own the book’s Big Thought
- Visualize a Discussion
Ten Must Read Books for “Lovecats”
The Experience Economy
The Innovator’s Dilemma
What the CEO Wants You to Know
Simplicity: The New Competitive Advantage
The Tipping Point: How Little Things Can…
The Circle of Innovation
The Art of Happiness
Leading the Revolution
When John Jonas, a Search Engine Marketing guru, carefully notiiced that his google adsense pages were getting hit by Mediapartners-Google, he thought that maybe hitting your adsense pages would get google to index the pages faster. I wondered if John was onto something but a quick search for “google adsense google index” yielded a negative response. Still, I wanted to try it to see if it would work because John was claiming otherwise. Well, I’ve very carefully tested it with new pages at www.familylearn.com and the verdict is in. John, it seems, is not right. This was my test. I added a few thousand new pages of content on FamilyLearn on July 6, 2004 and then set up a script to call the pages so that they would serve adsense one time. Then I very carefully watched the logs for Googlebot. Well, Mediapartners-Google came on schedule but Googlebot didn’t follow. I figure John must be incorrect because over a week later, there are still no pages indexed that were not hit directly by the Googlebot. Also, Googlebot hasn’t showed up searching content that Mediapartners-Google hit. I could still be wrong, but my impression after this test is that Adsense doesn’t help your pages get indexed any faster. Perhap’s John’s success was Googlebot finding a bunch of his pages at the same time that he tried the Adsense test?