Jun
28
Focus on customer experience, not member acquisition.
Filed Under Business Ideas, Resources, Principles, etc., Search Engine Marketing
In an interview with Scott Heiferman, CEO of www.meetup.com, nPost asked:
What are your insights into entrepreneurship?
Scott: Focus on how you are helping people. Most companies are focused on helping people somehow. Whether the company that runs basic services, they are providing a needed service. More often than not people get so wrapped up in the scheme around the business that they lose track of the core value. They are talking more about member acquisition, when they should really be talking about how to ensure that customers are enjoying what they are doing.
nPost: They may have lost focus on the core value they provide to customers.
Scott: At the end of the day measure your success by whether you or helping people or not. So many things fail when people lose focus on what they are providing to customers.
http://www.npost.com/interview.jsp?intID=INT00099